BEHIND THE LENS

That's Me -

Isabelle Ubbens

Nice to meet you and thank you for reading this page.

My name is Isabelle — a Dutchie living in Amsterdam.


After three years working in the branding industry, where I wrote and directed countless video and photoshoots and concepts, I felt a strong urge to step behind the camera myself — not just to shape the vision, but to capture it too.


I’m endlessly inspired by the aesthetics of art: colors, textures, materials, and the unexpected ways they come together. But also by emotion, natural light, and the quiet, often overlooked beauty in everyday life. Capturing beautiful moments in time — giving you (and me) a memory to hold onto, forever.


IRA JEANNE, my official first two names, became the space where all of this could come together: a creative outlet where I can think along with the client, understand what they need, and bring their vision to life.